Showing posts with label better. Show all posts
Showing posts with label better. Show all posts
Friday, September 15, 2017
Four ways smartphones are changing the world for the better
Four ways smartphones are changing the world for the better
Per la festivit� degli innamorati la compagnia telefonica 3 Italia ha deciso di fare delle promozioni per San Valentino. Le offerte per i nuovi clienti hanno un costo di attivazione di 9�, le soglie delle ricaricabili sono settimanali.
Vediamo le offerte che propone:
LEGGI ANCHE : Idee per San Valentino risparmiando su Amazon
- All-in 400 S.V.: 400 minuti ed Sms con 8 GB anzich� 4 al costo di 10�
- All-in Unlimited S.V. minuti illimitati e 400 Sms con 12 GB anzich� 8 al costo di 20�
Sito ufficiale
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Tuesday, September 12, 2017
Using Surveys to Better Understand the Customer Journey
Using Surveys to Better Understand the Customer Journey
Your organization has plenty of data about customer behavior that tells you what different customers do where and when. You can see when they visit you online, how long they search, and how much they spend.
But too often the �why" behind their actions remains elusive. With the mountains of information you collect, the insights are often difficult to find, take too much time to discern, or require additional data. All this means it takes marketers too long to get important information that could make a real difference to the customer experience � and the bottom line.
�If you want to have a major impact, you need an integrated approach to see what is happening at all customer touch points and understand how effective you are,� says Joerg Niessing, a marketing professor at INSEAD.
The number of sources of marketing and customer data that a company integrates correlates strongly to performance vis-�-vis competitors, according to a recent study published by INSEAD. The study focused on customer and marketing data, including:
- Digital analytics, such as optimizing email campaigns, testing content, and analyzing digital pathways to optimize website use and experience.
- Customer analytics, including lifetime value and loyalty calculations, response and purchase propensity modeling, and micro segmentation.
- Marketing analytics, such as demand forecasting, marketing attribution models, market mix modeling, and media budget optimization.
- Sales analytics, including pricing elasticity modeling, assortment planning, and sales territory design.
- Consumer analytics, including surveys/questionnaires, customer experience research, and customer satisfaction/advocacy modeling.
The study found that those companies that leverage multiple sources and focus diligently on demand generation have significantly stronger business performance, especially total shareholder return.
Straight to the source
But insights uncovered from many data sources often beg the question, �Why?� To answer that, modern marketers go directly to the source: consumers.
Traditionally, companies that use surveys and field research to try to get at the �why� behind the �what� pay a lot of money for information that is often too complex to understand and too slow to arrive. When it does come in, it is sometimes no longer relevant and leaves organizations trying to solve last month�s or last year�s problem at the expense of current ones. Attempting to get speedier or less costly results risks compromising accuracy.
But innovations in market research are changing the game. Easy-to-use survey tools like Google Surveys help marketers fill out their knowledge of customer behavior much faster than traditional surveying methods.
Companies that make use of these fast, convenient survey solutions gain insight not only into what people actually do, but also what they say they will do � and in that gap there could be opportunities. �Marrying digital and marketing analytics with consumer research from surveys gives marketers deeper insights and opens up the number of hypotheses a company can test,� says Suzanne Mumford, Head of Marketing for the Google Analytics 360 Suite. �Marketing today is in near real time and your data should be, too.�
�Marrying digital and marketing analytics with consumer research from surveys gives marketers deeper insights and opens up the number of hypotheses a company can test.�
�Suzanne Mumford, Head of Marketing, Google Analytics 360 Suite
Say your website analytics reveal that one segment of your visitors are highly engaged with your site content, but their visits aren�t converting into sales. �You can ask them directly why they keep coming back but don�t end up buying. Surveys let you take your data one step further and round out the picture of the customer so you can make informed business decisions and tailor your customer experiences,� says Kevin Fields, Product Marketing Manager for Google Surveys.
Supporting business decisions with surveys
Surveys are also useful if marketers find themselves in an internal debate about two campaign concepts. Before making a large investment based on subjective opinion, marketing leaders can validate messaging by asking the target audience about their preference.
For modern marketers, surveys have become an essential element in an integrated marketing approach � they produce insights that complement those uncovered by other data sources. �I want to make sure that the customer voice is front and center but that we also surround it with other data � that we can make really good, holistic business decisions,� says Stacey Symonds, Senior Director for Consumer Insights at Orbitz.
So think about what you�d most like to ask your customers � or those who visit your site but don�t buy. Survey solutions like Google Surveys allow businesses to get sophisticated, accurate data in a matter of days, not months. Because these methods are more affordable and quick, they allow businesses to continually iterate to meet customers� needs.
�Surveys empower organizations to get answers when they matter,� Fields says. �And getting those insights quickly helps marketing stay nimble.�
Download �Measuring Marketing Insights,� an online Insight Center Collection of articles from Harvard Business Review, to learn how organizations are using market research to gain more consumer insights.
A version of this article first appeared as sponsor content on HBR.org in August 2016.
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Monday, September 11, 2017
Download Google Inbox better from Google Gmail
Download Google Inbox better from Google Gmail
Inbox is latest Email service that works with your Gmail. Besides this is the advanced form of gmail. We know that Gmail is almost years old service. These service same treat just like before 10 Years. Thats why Google Make Inbox this is totally different from Gmail and better serve you.
Check out our Google Section
Inbox service is now in trial period thats why this is not avalible for all.
How Google Inbox is better from Old Gmail ?
Yet I dont know all features of Google Inbox. But when I know all I post a better guide for you.
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How Can you download and apply Invite for Google Inbox
Method 1
Go to Google Inbox Webpage and request Invite.
Method 2
If your friend got Google Inbox invite , ask him for inviting you.
This is the best option because when your friend invites you, You got instantly Google Inbox service.
Google Inbox works in Both Mobile and Desktop.
Download Google Inbox Android app.
For PC go to Inbox.google.com
Check out our Google Section
Inbox service is now in trial period thats why this is not avalible for all.
How Google Inbox is better from Old Gmail ?
- First Google Inbox is advanced form of gmail. Google Inbox identify your important emails and show them in bundles.
- You see your important email in Highlights like check in Flights,shopping Delivery.
- More than Gmail you can set remainder like calling-messaging and hangouts.
- You can snooze remainders and email to next day,week or whatever.
- With Inbox search system is upgrade ,you can search flights,places like Google Now.
- Now Overall Inbox give you realtime updates thats why this is better from Gmail.
Yet I dont know all features of Google Inbox. But when I know all I post a better guide for you.
How Can you download and apply Invite for Google Inbox
Method 1
Go to Google Inbox Webpage and request Invite.
Method 2
If your friend got Google Inbox invite , ask him for inviting you.
This is the best option because when your friend invites you, You got instantly Google Inbox service.
Google Inbox works in Both Mobile and Desktop.
Download Google Inbox Android app.
For PC go to Inbox.google.com
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Thursday, September 7, 2017
Enable better decisions with Data Driven Attribution
Enable better decisions with Data Driven Attribution
The following was originally posted on the DoubleClick Advertiser Blog.
Consumers see a lot of different ads as they make buying decisions. Some ads have a huge impact on the final purchase, others help the process along, and still others contribute absolutely zero. The trick, of course, is knowing which ad does what.
Today we�re introducing Data-Driven Attribution to all DoubleClick accounts. Its a new tool that helps you give the right credit to each and every advertising touch point ? and shows you the optimal combination for your marketing.
Powered by Adometry, Data-Driven Attribution uses a modeling methodology developed by Google engineers and grounded in advanced statistics and economic principles. It assigns credit accurately and automatically to all your digital media ads served through DoubleClick.
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| Click image for full-size version |
Turbocharge your campaigns
DoubleClick Digital Marketing already has a strong attribution foundation with Multi-Channel Funnels and the Attribution Modeling Tool. Now its even easier to make decisions about how to best allocate your digital media budget. Data-Driven Attribution is:
- Actionable: The contribution made by each marketing channel is clear (in both converting and non-converting paths), so you can make better data-driven marketing decisions.
- Accessible: Just choose your goals (such as e-commerce transaction or email signups) and Data-Driven Attribution will show you the contribution made by each of your digital campaigns.
- Comprehensive: No need for new tags, just turn on the feature and you�ll see data for your campaigns.
There�s no room for guesswork in attribution ? and when you�re not guessing, you�ll see greater ROIs and better performances.
 | �Mindshare helps brands get the most of their digital marketing. To do that we need meaningful insights on the consumer path to purchase across both display and search. We have been testing Data Driven Attribution in DoubleClick and we have seen tailored recommendations that allow us to take fast action for greater impact and better ROI. In some campaigns we have been able to improve budget allocation and have seen CPA improve by 25%.� -Karen Nayler, CEO, Mindshare Canada |
How to get started
Youll find the Attribution interface in the Reporting and Attribution section of your DoubleClick account. You can activate Data-Driven Attribution for all your floodlight tags and once you start collecting data, youll see a new recommended model appear after seven days.
Learn more about Data-Driven Attribution.
Posted by Luke Hedrick, Product Manager, DoubleClick
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Monday, September 4, 2017
Telegram 4 3 brings better replies improved stickers and new invitation system
Telegram 4 3 brings better replies improved stickers and new invitation system
Read Here�
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