Showing posts with label forces. Show all posts
Showing posts with label forces. Show all posts

Sunday, September 24, 2017

Google Optimize and Surveys 360 Join Forces with AdWords

Google Optimize and Surveys 360 Join Forces with AdWords


Meet two new ways to understand and better serve your customers 


Heres good news for marketers: as you heard yesterday at Google Marketing Next both Optimize and Surveys 360 will soon be integrating with AdWords. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks.

Optimize is an A/B testing and personalization tool that makes it easy to see which changes to your web pages work best for your users and your business. Surveys 360 is a market research tool that helps enterprises gather fast, reliable insights from real people online and on mobile.

Why the new integrations? To make it easier than ever to understand and better serve your potential customers. Heres some detail on both.

Better landing pages, better results 


Advertisers naturally spend a lot of time thinking about their ads. What gets people to click? Will the words "free shipping" sell more than "10% off"? AdWords has always made it easy to create many different ad campaigns to see which performs best. But the ad is only part of the experience.

The new integration between Optimize and AdWords makes it easier than ever to take the next step: to improve and personalize the landing pages those ads lead to. The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad � with no need to deal with destination URLs or messy query parameters.

Its worth it. 90% of organizations that invest in personalized consumer experiences agree that they contribute significantly to more business profitability. 1

Suppose a hotel wants to improve its landing page for the keyword family friendly hotels. Using Optimize, the hotel can create and test a new variation of the landing page, one that features an image of a family enjoying themselves at the hotel pool, instead of a generic image of the hotel exterior. If the new page leads to more reservations, theyve got a win. Then its easy to keep testing headlines and images that might also do well.


Target any combination of your AdWords account, campaign, ad group, and keywords directly in Optimize.


The AdWords integration will be available for both Optimize and Optimize 360 and will be available to start using in the coming weeks. If you haven�t tried Optimize, you can get started for free here.

Why not ask your customers? 


We all need faster insights these days. Thats one reason we added Surveys 360 to the Google Analytics 360 Suite last year. Surveys 360 lets you ask questions directly to a pool of 15 million real people as they browse the web or use their smartphone. The results arrive in days, or sometimes in just hours.

Now, what if you could combine that kind of speedy real-world feedback with the wealth of data that you already have in AdWords? Then you could understand both what users do and why they do it. 

Thats what were announcing today: remarketing lists published in AdWords are now available in Surveys 360 for surveys targeting. That means you can survey the users on your remarketing lists to find out what worked best for them (or didnt).

Want to know why shoppers abandoned their shopping carts? Ask them! Curious about how many customers converted due to your new free shipping offer? Ask them!


Easily target your survey to remarketing audiences published in AdWords.

Then change your marketing message on the spot to match what you learn. If your survey shows that the words "family friendly" are what brought customers to your hotel, you can build new ad groups to take advantage of this information. (You might even use Optimize to test new landing pages with that phrase!)

Heres an early report from the online shopping site Jet:

"Google Product Listing Ads (PLAs) have been an effective way for Jet.com to drive website traffic, but we needed to optimize for conversions. Surveys 360 connected us directly to our customers through remarketing audiences to determine which factors influence their purchase decisions most. The results were clear: customers care most about free, fast shipping and our free returns. We used this insight to revise our messaging in PLAs and across Jet.com which quickly improved performance."
�Ben Babcock, Director of UX Research at Jet.com 

Getting started is easy: Just log into your Surveys 360 account with the same credentials used for your AdWords account. When you select "remarketing audience" for survey targeting, your AdWords remarketing lists will be automatically pulled into Surveys 360 and ready for use. Learn more.

All together now 


 These new integrations are one more way for Optimize and Surveys 360 users to make the most of their AdWords investments. We hope youll find them a fast and simple way to understand what works for your customers and give them more of what they want.

1Econsultancy and Google, Marketing and Measurement Survey, March 2017

Posted by Michael Cumberbatch, Product Manager, Surveys 360 and Rotimi Iziduh, Product Manager, Optimize


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Thursday, September 7, 2017

Earth´s Special Forces Open Beta 1 3 Windows

Earth´s Special Forces Open Beta 1 3 Windows



D� um Kamehameha nos seus amigos e mande eles para o espa�o!
Earth�s Special Forces, tamb�m conhecido como ESF, � uma modifica��o em desenvolvimento para o jogo Half-Life. � baseada no anime Dragon Ball Z, e traz a a��o e os combates pelos quais a s�rie � famosa. O jogador pode escolher entre diversos personagens consagrados e reproduzir seus golpes especiais, sempre no mesmo estilo do desenho animado.

O jogo oferece diversos estilos de combate, desde corpo a corpo at� a troca de grandes raios de energia entre advers�rios. Assim como no desenho animado, os personagens t�m n�veis de poder diferentes e habilidades especiais, por�m aqui eles est�o ligeiramente adaptados e reequilibrados para proporcionar uma experi�ncia mais agrad�vel e justa para os jogadores, que podem lutar entre si sem restri��es ou em equipe. 


Novatos que se cuidem!
Na comunidade de apreciadores de modifica��es para Half-Life, ESF � famoso pela complexidade de seu sistema de combate e a dificuldade para novos jogadores, ainda n�o familiarizados com a pancadaria desenfreada que acontece online. Para amenizar esse choque, o jogo oferece bots, tendo assim capacidades offline, onde os novatos podem treinar suas habilidades at� criarem coragem para enfrentar os veteranos.


Personagens:
A vers�o atual do jogo conta com a presen�a dos seguintes personagens:
�    Goku
�    Vegeta
�    Gohan
�    Freeza
�    Cell
�    Kuririn
�    Piccolo
�    Trunks
�    Boo
�    Capit�o Ginyu
�    N� 18

Cada um dos personagens dispon�veis conta com v�rias transforma��es especiais, adquiridas atrav�s de combate e experi�ncia, e que proporcionam poderes novos e aumentos vertiginosos em seus poderes e energias, assim como no desenho animado. O jogo tamb�m se mant�m fiel ao anime na movimenta��o dos personagens, que voam, se teletransportam e correm em alt�ssimas velocidades de um lado a outro das arenas.

Os modelos dos personagens e das arenas s�o muito fi�is ao anime, assim como os efeitos sonoros dos ataques e das falas, que foram retirados diretamente da s�rie. F�s v�o reconhecer as vozes de seus lutadores favoritos e se sentir parte do desenho, ao chamar algu�m para a briga e lan�ar poderosos ataques, pelos quais Dragon Ball Z � conhecido e adorado pelo mundo afora.

Informa��es:
  • Licen�a: Gratuito
  • Tamanho: 288,14 MB
  • SO: Windows XP/Vista/7/8
  • Ano de lan�amento: 04/09/2008
  • Desenvolvedor: ESF Team
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