Tester Jobs Requirements (VIDEO GAME)

Why arent more marketers measuring their campaigns? 

Only 5 out of 10 marketers said they think about measurement while developing campaign strategy, a recent survey of marketing decision-makers shows.¹ If you dont define your measurement goals from the beginning, you may not collect the right data � and understand whats working and what isnt.

Marketing and Measurement should get cozier sooner: at the front-end of the campaign process, while developing strategy. Yet, too many marketers said they think about measurement while building materials and assets (nearly 16%), after the campaign has deployed (9%), or even after the campaign has finished (nearly 6%). What�s more, 16% of the survey respondents said they don�t measure their campaigns at all.²
Clearly, its time for a relationship makeover. If youre ready to play matchmaker in your own organization, try starting a strategic conversation between Marketing and Measurement with these three questions:

1. Are we measuring the consumer interactions that really matter?
2. How quickly can we spot the key insights hidden in this data?
3. How do we turn those insights into better customer experiences? 

When we close the gap between Measurement and Marketing, we can not only answer the question �How are we doing?� but also the more important question, �How can we do better?�

Going steady 

It doesnt have to be complicated. When Marketing and Measurement go hand-in-hand throughout the customer journey, it can lead to more useful insights, higher revenues, and better experiences for everybody.

As Matt Lawson, Googles Managing Director of Ads Marketing, says, �Measurement isn�t what happens at the end; it�s where the smarter and more successful future begins.�<sup>3



1-2</sup>Source: Google Surveys, "Measurement in Campaign Timeline", Base: 1,092 marketing executives, U.S., August 2016.
³Harvard Business Review, �Rethink Measurement From the Ground Up,� sponsor content from Google Analytics 360 Suite, August 2016.

Posted by Karen Budell, Content Marketing Manager, Google Analytics 360 Suite

 

Masihkah anda dapat mengingat masa dimana anda mulai tertarik dengan seseorang dan memulai jatuh cinta.masa dimana anda akan melakukan berbagai hal untuk dapat menarik perhatian kepada seseorang yang anda sukai.

Sub Indo 

 

Over the last several months, we have talked about Google Tag Manager�s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our Vendor Tag Template Program. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google�s mobile app developer platform. Today, we�re excited to announce our latest efforts to make mobile tagging easier than ever with Google Tag Manager.

Welcoming AMP to the Tag Manager family

We are excited to launch support for ? Accelerated Mobile Pages (AMP) in Google Tag Manager! AMP is an open-sourced initiative to make the mobile experience better for everyone. Early data shows that AMP pages load 4x faster and use 10x less data than equivalent non AMP pages. Starting today, you can start using Google Tag Manager to simplify your tag deployment on AMP sites.


While implementing measurement solutions on AMP pages has already been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That�s why, in addition to Google Analytics, AMP containers in Tag Manager provide support across Google�s ad platforms including AdWords and DoubleClick. You will find more than 20 tag types available out of the box including a variety of 3rd party vendor tags. We also made sure that firing your tags is a breeze with great coverage of AMP�s triggers as readily available built-in Tag Manager triggers:



When setting up tags, it�s common to want to collect additional values such as how far the user has scrolled down the page or the page�s title. AMP Analytics� variables serve this purpose and are available in Google Tag Manager as built-in variables ready to be integrated into your tags. You can head over to our support pages for a full list of supported tags and information on how to use built-in variables.


Getting started is as easy as it sounds:

1. Create a new container for your AMP site
2. Drop the Tag Manager snippet on your AMP pages
3. Create your first tags
4. Preview & Publish

AMP containers are built with the familiarity and flexibility that existing Google Tag Manager users already depend on. As with our other solutions in Tag Manager, AMP containers �just work� out of the box.

Improving Tag Manager for mobile apps 

When we announced Google Tag Manager�s new SDK at Google I/O, we brought an integration method to Android and iOS apps that builds on the power of Firebase. This integration makes it easier than ever for developers and marketers to manage where their app data is sent, both within Google and to our supported Tag Template Vendors.

New triggers for events Firebase automatically detects

Today, we are making our mobile app containers even more intuitive and easy to use by tapping into the events that Firebase detects automatically. Now, when you are in a Firebase mobile container, you will see several new options when setting up triggers. Whether your container targets Android or iOS, you will see a new section called �Firebase Automatic Events� which contains the supported automatically detected events for the respective platforms. You can also find built-in variables for each of those events� parameters, so setting up your tags should be a cinch.

Find parameters when you need them

In addition to the events Firebase can detect automatically, developers are encouraged to implement general events for all apps as well as suggested events by app type to help them fully take advantage of Firebase features. Once implemented, you�re able to use the parameters from these events in your tags: just create a new user-defined variable and select �Event Parameter.� With this new feature, you no longer have to remember which parameters are available for which events. Select the event you�re working with, and you get a list of available parameters.



We are dedicated to providing you with best-in-class tag management.  As consumers shift to mobile, our priorities include developing simple, easy-to-use solutions for the latest mobile technologies.

Whether you are building mobile apps or adopting the AMP platform, we�ve got you covered.

Posted by Ben Gram, Product Manager, Google Tag Manager