Tester Jobs Requirements (VIDEO GAME)

To evaluate campaigns and analyze the impact of various media channels, you need to be able to identify every source of traffic. You probably are already doing this now by connecting Google Analytics with your AdWords account and by customizing links from other purchased channels with custom campaign parameters. Google�s URL builder is often used to generate these links containing campaign parameters.

In large organizations, it is not uncommon for different parts of the organization to purchase and drive traffic to the website. One group might be responsible for paid search, another for affiliates, and a third for driving traffic from social media. This division places high demands on the structure of your data if you want to be able to compare the various media channels or see the combined effect of a campaign � no matter which channel the message was communicated in.

To set a naming convention for campaign names and decide how to name all media channels is challenging when many people within the organization must comply to the naming guidelines. Without having consistent definition of the site�s traffic sources, it is also more difficult to create attribution models, as these require good-quality data in order to be reliable.

To simplify the generation of consistent links tagged with custom campaign parameters Outfox, a GACP and Google Analytics 360 Reseller, have developed GA Campaign URL, an add-on for Google Sheets. This tool helps you to create tag sheets, where you can guide users regarding which parameters are to be used and let users select, for example, the medium, sources, and campaigns in drop-down lists. Since you can easily share the spreadsheet among various users and control (by using permissions) which users can add and change the values in drop-down lists, you can create tag sheets tailored to the needs and organization of your company. ?
Read more about how to use GA Campaign URL on our Help page or install it for Google Sheets!

Posted by Christoffer Luthman, Director of Analytics at Google Analytics Certified Partner Outfox

Over the last several months, we have talked about Google Tag Manager�s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our Vendor Tag Template Program. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google�s mobile app developer platform. Today, we�re excited to announce our latest efforts to make mobile tagging easier than ever with Google Tag Manager.

Welcoming AMP to the Tag Manager family

We are excited to launch support for ? Accelerated Mobile Pages (AMP) in Google Tag Manager! AMP is an open-sourced initiative to make the mobile experience better for everyone. Early data shows that AMP pages load 4x faster and use 10x less data than equivalent non AMP pages. Starting today, you can start using Google Tag Manager to simplify your tag deployment on AMP sites.


While implementing measurement solutions on AMP pages has already been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That�s why, in addition to Google Analytics, AMP containers in Tag Manager provide support across Google�s ad platforms including AdWords and DoubleClick. You will find more than 20 tag types available out of the box including a variety of 3rd party vendor tags. We also made sure that firing your tags is a breeze with great coverage of AMP�s triggers as readily available built-in Tag Manager triggers:



When setting up tags, it�s common to want to collect additional values such as how far the user has scrolled down the page or the page�s title. AMP Analytics� variables serve this purpose and are available in Google Tag Manager as built-in variables ready to be integrated into your tags. You can head over to our support pages for a full list of supported tags and information on how to use built-in variables.


Getting started is as easy as it sounds:

1. Create a new container for your AMP site
2. Drop the Tag Manager snippet on your AMP pages
3. Create your first tags
4. Preview & Publish

AMP containers are built with the familiarity and flexibility that existing Google Tag Manager users already depend on. As with our other solutions in Tag Manager, AMP containers �just work� out of the box.

Improving Tag Manager for mobile apps 

When we announced Google Tag Manager�s new SDK at Google I/O, we brought an integration method to Android and iOS apps that builds on the power of Firebase. This integration makes it easier than ever for developers and marketers to manage where their app data is sent, both within Google and to our supported Tag Template Vendors.

New triggers for events Firebase automatically detects

Today, we are making our mobile app containers even more intuitive and easy to use by tapping into the events that Firebase detects automatically. Now, when you are in a Firebase mobile container, you will see several new options when setting up triggers. Whether your container targets Android or iOS, you will see a new section called �Firebase Automatic Events� which contains the supported automatically detected events for the respective platforms. You can also find built-in variables for each of those events� parameters, so setting up your tags should be a cinch.

Find parameters when you need them

In addition to the events Firebase can detect automatically, developers are encouraged to implement general events for all apps as well as suggested events by app type to help them fully take advantage of Firebase features. Once implemented, you�re able to use the parameters from these events in your tags: just create a new user-defined variable and select �Event Parameter.� With this new feature, you no longer have to remember which parameters are available for which events. Select the event you�re working with, and you get a list of available parameters.



We are dedicated to providing you with best-in-class tag management.  As consumers shift to mobile, our priorities include developing simple, easy-to-use solutions for the latest mobile technologies.

Whether you are building mobile apps or adopting the AMP platform, we�ve got you covered.

Posted by Ben Gram, Product Manager, Google Tag Manager