Tester Jobs Requirements (VIDEO GAME)

Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies including:

• the core concepts and principles of tag management using Google Tag Manager 
• how to create website tags and manage firing rules 
• how to enhance your Google Analytics implementation 
• the importance of using the Data Layer to collect valuable data for analysis 
• and how to configure other marketing tags, like AdWords Conversion Tracking and Dynamic Remarketing.

Check out Google Tag Manager Fundamentals today! Make sure to use the language picker in the lower right corner of the page to select your language.*

Happy tagging!

*Note: This course is not currently open for certification, but all of the lesson and assessment content is available for you to learn and test your knowledge. Join the Google Analytics Academy G+ community to get updates on existing and new course content! 

  Posted by Lizzie Pace, Google Analytics Education team

Sinopse:
Tekken Tag Tournament 2 � um jogo de luta que pretende assumir as antigas caracter�sticas impostas pelos primeiros t�tulos da s�rie. O game traz modos de jogo multiplayer e single player, possibilitando desafiar outros jogadores localmente ou pela internet. Para agradar a todos, a Namco Bandai incluiu mais de 50 personagens para voc� se divertir com uma s�rie de golpes inovadores. A turma de Tekken Tag Tournament 2 pode combater no modo cl�ssico �rcade, na jogatina de pr�tica e em outros torneios.

We built Google Tag Manager with the goal of solving tagging problems for our customers: decreasing implementation time so you can focus on the things that matter most to you, reducing errors so you can have more confidence in your data, and speeding up your tags to make your users� experiences faster, and make the web a better place.

Last week, we launched workspaces to improve collaboration and enterprise workflows in Google Tag Manager. This is just the latest in a series of improvements designed to better meet the needs of our enterprise customers. In case you haven�t been keeping up with all of our many updates, here are some things you may have missed:

Testing & Security:

• Environments � Building on our strong preview and debugging capabilities, Google Tag Manager and Tag Manager 360 now also support publishing changes to specific testing environments (e.g. Dev, Staging, QA). You can set up as many environments as you need for your organization and name them whatever makes sense for you. When you go to publish, simply choose the environment you�d like to publish your changes to. It�s never been easier to test your tags to make sure your upcoming tag changes align with your upcoming site changes, and that you get things right the first time.
• Malware detection � To protect the safety and security of your users, Google Tag Manager and Tag Manager 360 will now automatically detect when tags deployed through your containers point to sites where we�ve found malware. You�ll be notified that there�s a problem, and the culprit tags will be paused so you can track down the issue without risk to your website and your users.

Organization:

• Folders � As your containers grow over time, it can become difficult to keep track of all of your tags, triggers, and variables. With folders, you can organize these items into logical groupings, making them easier to work with for yourself and your team members.
• Tag sequencing � Not all tags work independently. Sometimes it�s important for your tags to fire in a specific order. With tag sequencing you can specify tags to fire immediately before or after a given tag to ensure that things happen just the way you expect.

Mobile:

• Mobile app tag management � Google Tag Manager for mobile apps has been rewritten to be simpler, smaller, and faster. It is now integrated with Firebase, Google�s new mobile app developer platform, which provides end-to-end development tools and analytics.

Services & Support:

• Tag Manager 360 � Launched earlier this year as part of the Google Analytics 360 Suite, Tag Manager 360 includes services and support to help you get up and running faster, service level agreements (SLAs) to guarantee that you�ll be able to work on your tags as needed and that they�ll consistently fire based on your configuration, and integration with the 360 Suite for centralized account access and user management.

Interested in Google Tag Manager 360? Visit our website to learn more.
Posted by Scott Herman, Product Manager, Google Tag Manager

Google Tag Manager and Tag Manager 360 make it easier than ever to deploy and manage tags for all of your various marketing and measurement tools at scale. Whether you�re doing a basic tag implementation across a single website or a more extensive implementation across a network of sites and apps, Google Tag Manager has your back.

A Better Way to Manage Google Analytics Tags
?Measuring websites and apps effectively often requires multiple Google Analytics tags. You may have a basic Universal Analytics pageview tag to measure views of all your content, as well as event tags for clicks on certain buttons, links leading away from your site, form submissions, and so on.

Keeping the settings for all of these tags in sync can be a challenge. You have to ensure your Tracking ID is set correctly and that any custom settings are consistent. Making changes to things like Custom Dimensions and Metrics across multiple tags can require repetitive work or cumbersome workarounds.

That�s why we�re excited to announce that rolling out this week, Universal Analytics tags in Web and Mobile* containers will support a new feature: Google Analytics Settings Variables.

A Google Analytics Settings Variable acts as a central location to configure sets of Google Analytics settings for use across multiple tags. Instead of having to enter your Google Analytics settings over and over again in each new Universal Analytics tag, you�ll simply be able to select (or create) a Google Analytics Settings Variable to apply to the tag:



With this enhanced workflow, you can focus on what you want to measure, rather than what settings you need to enter. If your organization has an analytics team or works with a Google Analytics Certified Partner, you can leave the settings to the experts without fear that you�ll mess things up.

You can have as many Settings Variables as you�d like for different combinations of settings, and it�s easy to override specific fields in a given tag with the click of a checkbox.

While this feature will appear in all Universal Analytics tags, existing tags will of course continue to work. And, if you so choose, you can continue to set up your tags without use of Google Analytics Settings Variables by checking the override box without selecting a Settings Variable.

We hope that Google Analytics Settings Variables will save you time, reduce errors, and give you more confidence in setting up Google Analytics through Google Tag Manager.

Want to learn more about Centralized Google Analytics Settings? Check out our Quick Tip video or visit our help center!

*Only available in iOS and Android containers implemented with Firebase.

Posted by Scott Herman, Product Manager, Google Tag Manager

Companies of all sizes use Google Tag Manager, but larger organizations often have very different needs than others. That�s why, over the past year, we�ve launched Google Tag Manager 360, and have been working to build features that better address the needs of enterprise customers.

Today, we�re excited to announce one of these new features: workspaces in Google Tag Manager and Tag Manager 360!

Until now, all tag changes were prepared in a single container draft before being versioned and published. This sometimes led to complicated workflows and workarounds for multi-user teams and their agencies. Workspaces give you more than one space to do your work. Teammates can now easily work on tags at the same time, or make quick changes without publishing everything that�s in the works. Simply create a new workspace, make your changes, and hit publish. Tags, triggers, and variables being worked on in other workspaces will remain unaffected.

The new workspaces are essentially places to work on sets of changes that will become versions. When a workspace is versioned or published, its name, notes and list of changes will be carried over to the version, so you have a full history of what�s changed in your container and when.

What happens if tags you�re working on in one workspace are changed in another? Not to worry. Tag Manager will let you know if there are conflicts when a new version is created. Then it will guide you through merging them into your workspace with an easy-to-use conflict resolution tool!

You�ll also notice that weve made the Google Tag Manager and Tag Manager 360 interfaces faster and easier to use. Need to enable a built-in variable while working on a tag? Sliding screens let you configure related tags, triggers, and variables without dropping out of your current editing flow. Want to know which tags a certain trigger is applied to? Trigger and variable screens now tell you exactly where they�re being used. Not sure what type of variable to use to grab a value from your site? Configuration screens are now easier to read and include more in-line guidance.

Starting today, Tag Manager 360 customers will be able to create unlimited workspaces in their containers! Having unlimited workspaces is ideal for the large organizations and complex collaboration efforts that Tag Manager 360 was designed for. If you�re a Tag Manager 360 customer, or a customer of another Google Analytics 360 Suite product, reach out to your Account Manager to learn more.

Users of the standard version of Tag Manager will also benefit. All containers will be enabled for up to three concurrent workspaces (a default workspace�similar to the container draft today�and two additional custom workspaces). The enhanced interface will also give you greater visibility into exactly what changes are being made when you hit publish.

Well keep thinking about how to make tagging easier for you. We already have improvements planned for workspaces and other areas of Google Tag Manager and Tag Manager 360 to make our products even more powerful and easy to use. We�ll have more to share soon!

Interested in Google Tag Manager 360? Visit our website to learn more.

Posted by Scott Herman, Product Manager, Google Tag Manager

Over the last several months, we have talked about Google Tag Manager�s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our Vendor Tag Template Program. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google�s mobile app developer platform. Today, we�re excited to announce our latest efforts to make mobile tagging easier than ever with Google Tag Manager.

Welcoming AMP to the Tag Manager family

We are excited to launch support for ? Accelerated Mobile Pages (AMP) in Google Tag Manager! AMP is an open-sourced initiative to make the mobile experience better for everyone. Early data shows that AMP pages load 4x faster and use 10x less data than equivalent non AMP pages. Starting today, you can start using Google Tag Manager to simplify your tag deployment on AMP sites.


While implementing measurement solutions on AMP pages has already been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That�s why, in addition to Google Analytics, AMP containers in Tag Manager provide support across Google�s ad platforms including AdWords and DoubleClick. You will find more than 20 tag types available out of the box including a variety of 3rd party vendor tags. We also made sure that firing your tags is a breeze with great coverage of AMP�s triggers as readily available built-in Tag Manager triggers:



When setting up tags, it�s common to want to collect additional values such as how far the user has scrolled down the page or the page�s title. AMP Analytics� variables serve this purpose and are available in Google Tag Manager as built-in variables ready to be integrated into your tags. You can head over to our support pages for a full list of supported tags and information on how to use built-in variables.


Getting started is as easy as it sounds:

1. Create a new container for your AMP site
2. Drop the Tag Manager snippet on your AMP pages
3. Create your first tags
4. Preview & Publish

AMP containers are built with the familiarity and flexibility that existing Google Tag Manager users already depend on. As with our other solutions in Tag Manager, AMP containers �just work� out of the box.

Improving Tag Manager for mobile apps 

When we announced Google Tag Manager�s new SDK at Google I/O, we brought an integration method to Android and iOS apps that builds on the power of Firebase. This integration makes it easier than ever for developers and marketers to manage where their app data is sent, both within Google and to our supported Tag Template Vendors.

New triggers for events Firebase automatically detects

Today, we are making our mobile app containers even more intuitive and easy to use by tapping into the events that Firebase detects automatically. Now, when you are in a Firebase mobile container, you will see several new options when setting up triggers. Whether your container targets Android or iOS, you will see a new section called �Firebase Automatic Events� which contains the supported automatically detected events for the respective platforms. You can also find built-in variables for each of those events� parameters, so setting up your tags should be a cinch.

Find parameters when you need them

In addition to the events Firebase can detect automatically, developers are encouraged to implement general events for all apps as well as suggested events by app type to help them fully take advantage of Firebase features. Once implemented, you�re able to use the parameters from these events in your tags: just create a new user-defined variable and select �Event Parameter.� With this new feature, you no longer have to remember which parameters are available for which events. Select the event you�re working with, and you get a list of available parameters.



We are dedicated to providing you with best-in-class tag management.  As consumers shift to mobile, our priorities include developing simple, easy-to-use solutions for the latest mobile technologies.

Whether you are building mobile apps or adopting the AMP platform, we�ve got you covered.

Posted by Ben Gram, Product Manager, Google Tag Manager