Showing posts with label academy. Show all posts
Showing posts with label academy. Show all posts
Thursday, September 28, 2017
Google Tag Manager Fundamentals now available in 14 languages on Analytics Academy
Google Tag Manager Fundamentals now available in 14 languages on Analytics Academy
In 2015, Analytics Academy launched Google Tag Manager Fundamentals to teach how Google Tag Manager can simplify tag implementation and management. This course content is now available in Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish.
Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies including:
- the core concepts and principles of tag management using Google Tag Manager
- how to create website tags and manage firing rules
- how to enhance your Google Analytics implementation
- the importance of using the Data Layer to collect valuable data for analysis
- and how to configure other marketing tags, like AdWords Conversion Tracking and Dynamic Remarketing.
Check out Google Tag Manager Fundamentals today! Make sure to use the language picker in the lower right corner of the page to select your language.*
Happy tagging!
*Note: This course is not currently open for certification, but all of the lesson and assessment content is available for you to learn and test your knowledge. Join the Google Analytics Academy G+ community to get updates on existing and new course content!
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Wednesday, September 20, 2017
Two New Analytics Academy Courses and Year Round Certification
Two New Analytics Academy Courses and Year Round Certification
For three years, many have participated in our free online courses on Analytics Academy, which aim to help you become an analytics expert and learn best practices on how to make your data actionable. In 2013, we started with a single course focused on Digital Analytics Fundamentals, and have since grown our offerings to include Google Tag Manager, Ecommerce and more.
Today, we are introducing two new courses for Analytics Academy: Google Analytics for Beginners and Advanced Google Analytics.
In Google Analytics for Beginners, you will join instructors Justin Cutroni and Krista Seiden to learn the basics of Google Analytics, including how to create an account, implement the code, and set up filters. Youll also learn how to navigate the interface, analyze reports, set up goals, track campaigns, and create dashboards.
Our Advanced Google Analytics course goes in depth on how data gets collected and processed. You�ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking. The course also demonstrates advanced techniques, including segmentation, channel reports, audience reports, custom reports, and marketing strategies like remarketing.
Both of these courses include interactive demos and activities to apply what you have learned, using our free Google Analytics Demo Account.
In addition to this pair of new courses, Analytics Academy has added some new features:
� 24/7/365 Certification: You can complete courses at your own pace and earn a certificate of completion at any time. No more certification windows!?
� User Profile: You can track your progress and access your certificate from your user profile.?
� Track your lesson progress: You can track your progress through a course, and resume a course where you left off. ?
Sign up for Google Analytics for Beginners or Advanced Google Analytics and start learning today.
Happy Analyzing.
Posted by Katie Richardson, Program Manager, Google Analytics
Today, we are introducing two new courses for Analytics Academy: Google Analytics for Beginners and Advanced Google Analytics.
In Google Analytics for Beginners, you will join instructors Justin Cutroni and Krista Seiden to learn the basics of Google Analytics, including how to create an account, implement the code, and set up filters. Youll also learn how to navigate the interface, analyze reports, set up goals, track campaigns, and create dashboards.
Our Advanced Google Analytics course goes in depth on how data gets collected and processed. You�ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking. The course also demonstrates advanced techniques, including segmentation, channel reports, audience reports, custom reports, and marketing strategies like remarketing.
Both of these courses include interactive demos and activities to apply what you have learned, using our free Google Analytics Demo Account.
In addition to this pair of new courses, Analytics Academy has added some new features:
� 24/7/365 Certification: You can complete courses at your own pace and earn a certificate of completion at any time. No more certification windows!?
� User Profile: You can track your progress and access your certificate from your user profile.?
� Track your lesson progress: You can track your progress through a course, and resume a course where you left off. ?
Sign up for Google Analytics for Beginners or Advanced Google Analytics and start learning today.
Happy Analyzing.
Posted by Katie Richardson, Program Manager, Google Analytics
download file now
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