Friday, September 22, 2017

Google Analytics adopts Privacy Shield

Google Analytics adopts Privacy Shield


Today, we�re glad to announce that we have self-certified our adherence to the EU-U.S. Privacy Shield framework.

The Privacy Shield establishes a new framework for transfers of personal data from Europe to the United States. It is a significant milestone for the protection of Europeans� personal data, legal certainty of transatlantic businesses, and trust in the digital economy.

From now on, Google has committed to applying the Privacy Shield�s principles and safeguards to EU-U.S. transfers of personal data, by default. No action is required on our customers� part. Google�s certificate will soon be accessible here.

UPDATE - Friday 23 September: Googles certificate is now accessible here.


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