Tester Jobs Requirements (VIDEO GAME)

For marketers, business owners, and product designers, it�s important to be connected to data at all times. However, data by itself rarely provides the insight needed to truly drive a business forward. It can take hours of analysis to come up with just one or two key insights and even longer to share and act on that new understanding. In a constantly-connected world, where customers can make purchases anywhere, anytime from their mobile devices, this lag in time-to-insight is costly.

That�s why we�re pleased to announce that we�re providing a new stream of automated insights in the Google Analytics mobile app. Available on the Assistant screen, this addition to Google Analytics lets you see in 5 minutes what might have taken hours to discover previously. Even better: it gets smarter over time as it learns about your business and your needs. It�s available now in our mobile app on Android and iOS, so you can easily grab insights on the go.



To enable this functionality, we use Google machine intelligence to find critical insights among the thousands of metric and dimension combinations that can be reported in Google Analytics. It helps make analytics data universally accessible and useful as it:

• Combs through your data to give you meaningful insights and recommendations.
• Offers quick tips on how to improve your Google Analytics data.
• Gets smarter over time by reacting to your feedback and how you use it.
• Helps you share insights so your whole team can take action.

Go beyond simple reporting to view findings and insights automatically, in language you can read: our insight stream enables faster, more informed decision-making that can have real impact on your business.

For example, the holiday season drives a huge portion of annual sales for many retailers. During this busy time of the year, retailers face questions that can be the difference between making their numbers for the year or falling short: Which products are going to be popular this season? Where should we advertise? How are our customers hearing about us and purchasing from us? Answering just one of these questions and acting on that information can take analysts and marketers hours or even days.

Data insights in Google Analytics automate the first steps of answering these questions by instantaneously surfacing opportunities and anomalies hiding in the data. For example, they can tell you which products are experiencing higher than normal sales growth, which advertising channels are driving the most conversions and the best returns, and on which devices customers engage with your brand. This moment-to-moment information gives retailers the power to make nimble, smart decisions that directly impact performance.
You can view your automated insights in the Assistant tab in the official Google Analytics mobile app on Android and iOS for all English-speaking users. Were working to bring this exciting functionality to the web version of Google Analytics and to expand availability to other languages.

We plan on improving with your feedback, so please try the app and then let us know what insights you�d like to see automated.
Posted by Ajay Nainani, Product Manager, Google Analytics

Businesses often have one big question for us: How can they better understand their website visitors and deliver more relevant, engaging experiences?

To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360. We saw great demand, so we made it more accessible with a free beta version last fall � and that response also exceeded our expectations, with over 250,000 users requesting an Optimize account.

Today were very excited to announce that both Optimize and Optimize 360 are now out of beta. And Optimize is now immediately available to everyone � for free. This is not a test: You can start using it today.


A recent survey showed 45% of small and medium businesses don�t optimize their websites through A/B testing.¹ The two most common reasons given were a "lack of employee resources" and "lack of knowledge to get started."

If youre part of that 45%, Optimize is a great choice for you. Optimize has many of the same features as Optimize 360. Its just right for small and medium-sized businesses who need powerful testing, but dont have the budget or team resources for an enterprise-level solution. Optimize is easy for anyone to set up. Early users of Optimize have been happy with how easy it is to use. In fact, its built right on top of Analytics, so if youre already an Analytics user youll add just a single line of code to get Optimize up and running. With just a few clicks more, you can start using your Analytics data to design experiments and improve the online experience for your users.

Easy to use

Worried about having to hire someone to run A/B tests on your site, or frustrated about not knowing how to do it yourself? Dont be. The Optimize visual editor allows for WYSIWYG (what-you-see-is-what-you-get) editing so you can change just about anything on your site with a drag and a drop. And more advanced users will enjoy the ability to edit raw HTML or add JavaScript or CSS rules directly in the editor.


Powerful targeting capabilities within Optimize allow you to serve the right experiences to just the right set of users. And you have flexible URL targeting capabilities to create simple or complex rules for the pages where you want your experiment to run. To find out if a targeting rule youve set will apply to a specific URL on your site, use the new Optimize URL tester. Just enter a URL and the tester will immediately tell you if that page is a match for your targeting rule.

Easy to understand

Optimize calculates results based on your existing Analytics metrics and objectives using advanced Bayesian methods, so the reporting shows you exactly what you need to know to make better and faster decisions.


We�ve also upgraded the improvement overview (see image above) to help you quickly see how an experiment affects the metrics you care about most, whether that means purchases, pageviews, session lengths, or whatever else you�re tracking in Analytics.

Easy to try 

Leading businesses are building a culture of growth that embraces the use of data and testing to improve the customer experience every day. We�re delighted to offer Optimize to everyone to help deliver better user experiences across the board.

As of today, Optimize is available in over 180 countries. (A special note for our European users: We�ve added a new data processing amendment to the Google Optimize Terms of Service that you may review in the UI and accept if you wish.) And were not done yet: Keep an eye out for more improvements and announcements in the future.

What are you waiting for? Try it right now!

Happy Optimizing!

¹Google Surveys, "Website Optimization Challenges for SMBs," Base: 506 Small/Medium Business Owners and Managers, Google Surveys Audience Panel, U.S., March 2017

Posted by Rotimi Iziduh and Jon Mesh, Product Managers, Google Optimize