Showing posts with label everyone. Show all posts
Showing posts with label everyone. Show all posts
Monday, September 18, 2017
This is not a test Google Optimize now free — for everyone
This is not a test Google Optimize now free — for everyone
Businesses often have one big question for us: How can they better understand their website visitors and deliver more relevant, engaging experiences?
To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360. We saw great demand, so we made it more accessible with a free beta version last fall � and that response also exceeded our expectations, with over 250,000 users requesting an Optimize account.
Today were very excited to announce that both Optimize and Optimize 360 are now out of beta. And Optimize is now immediately available to everyone � for free. This is not a test: You can start using it today.
A recent survey showed 45% of small and medium businesses don�t optimize their websites through A/B testing.1 The two most common reasons given were a "lack of employee resources" and "lack of knowledge to get started."
If youre part of that 45%, Optimize is a great choice for you. Optimize has many of the same features as Optimize 360. Its just right for small and medium-sized businesses who need powerful testing, but dont have the budget or team resources for an enterprise-level solution. Optimize is easy for anyone to set up. Early users of Optimize have been happy with how easy it is to use. In fact, its built right on top of Analytics, so if youre already an Analytics user youll add just a single line of code to get Optimize up and running. With just a few clicks more, you can start using your Analytics data to design experiments and improve the online experience for your users.
Easy to use
Worried about having to hire someone to run A/B tests on your site, or frustrated about not knowing how to do it yourself? Dont be. The Optimize visual editor allows for WYSIWYG (what-you-see-is-what-you-get) editing so you can change just about anything on your site with a drag and a drop. And more advanced users will enjoy the ability to edit raw HTML or add JavaScript or CSS rules directly in the editor.
Powerful targeting capabilities within Optimize allow you to serve the right experiences to just the right set of users. And you have flexible URL targeting capabilities to create simple or complex rules for the pages where you want your experiment to run. To find out if a targeting rule youve set will apply to a specific URL on your site, use the new Optimize URL tester. Just enter a URL and the tester will immediately tell you if that page is a match for your targeting rule.
Easy to understand
Optimize calculates results based on your existing Analytics metrics and objectives using advanced Bayesian methods, so the reporting shows you exactly what you need to know to make better and faster decisions.
We�ve also upgraded the improvement overview (see image above) to help you quickly see how an experiment affects the metrics you care about most, whether that means purchases, pageviews, session lengths, or whatever else you�re tracking in Analytics.
Easy to try
Leading businesses are building a culture of growth that embraces the use of data and testing to improve the customer experience every day. We�re delighted to offer Optimize to everyone to help deliver better user experiences across the board.
As of today, Optimize is available in over 180 countries. (A special note for our European users: We�ve added a new data processing amendment to the Google Optimize Terms of Service that you may review in the UI and accept if you wish.) And were not done yet: Keep an eye out for more improvements and announcements in the future.
What are you waiting for? Try it right now!
Happy Optimizing!
1Google Surveys, "Website Optimization Challenges for SMBs," Base: 506 Small/Medium Business Owners and Managers, Google Surveys Audience Panel, U.S., March 2017
To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360. We saw great demand, so we made it more accessible with a free beta version last fall � and that response also exceeded our expectations, with over 250,000 users requesting an Optimize account.
Today were very excited to announce that both Optimize and Optimize 360 are now out of beta. And Optimize is now immediately available to everyone � for free. This is not a test: You can start using it today.
Easy to implement
A recent survey showed 45% of small and medium businesses don�t optimize their websites through A/B testing.1 The two most common reasons given were a "lack of employee resources" and "lack of knowledge to get started."
If youre part of that 45%, Optimize is a great choice for you. Optimize has many of the same features as Optimize 360. Its just right for small and medium-sized businesses who need powerful testing, but dont have the budget or team resources for an enterprise-level solution. Optimize is easy for anyone to set up. Early users of Optimize have been happy with how easy it is to use. In fact, its built right on top of Analytics, so if youre already an Analytics user youll add just a single line of code to get Optimize up and running. With just a few clicks more, you can start using your Analytics data to design experiments and improve the online experience for your users.
Easy to use
Worried about having to hire someone to run A/B tests on your site, or frustrated about not knowing how to do it yourself? Dont be. The Optimize visual editor allows for WYSIWYG (what-you-see-is-what-you-get) editing so you can change just about anything on your site with a drag and a drop. And more advanced users will enjoy the ability to edit raw HTML or add JavaScript or CSS rules directly in the editor.
Powerful targeting capabilities within Optimize allow you to serve the right experiences to just the right set of users. And you have flexible URL targeting capabilities to create simple or complex rules for the pages where you want your experiment to run. To find out if a targeting rule youve set will apply to a specific URL on your site, use the new Optimize URL tester. Just enter a URL and the tester will immediately tell you if that page is a match for your targeting rule.
Easy to understand
Optimize calculates results based on your existing Analytics metrics and objectives using advanced Bayesian methods, so the reporting shows you exactly what you need to know to make better and faster decisions.
We�ve also upgraded the improvement overview (see image above) to help you quickly see how an experiment affects the metrics you care about most, whether that means purchases, pageviews, session lengths, or whatever else you�re tracking in Analytics.
Easy to try
Leading businesses are building a culture of growth that embraces the use of data and testing to improve the customer experience every day. We�re delighted to offer Optimize to everyone to help deliver better user experiences across the board.
As of today, Optimize is available in over 180 countries. (A special note for our European users: We�ve added a new data processing amendment to the Google Optimize Terms of Service that you may review in the UI and accept if you wish.) And were not done yet: Keep an eye out for more improvements and announcements in the future.
What are you waiting for? Try it right now!
Happy Optimizing!
1Google Surveys, "Website Optimization Challenges for SMBs," Base: 506 Small/Medium Business Owners and Managers, Google Surveys Audience Panel, U.S., March 2017
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Wednesday, September 6, 2017
Top 10 KeyBoard Shortcuts Everyone Should Know
Top 10 KeyBoard Shortcuts Everyone Should Know
Using keyboard shortcuts can greatly increase your productivity, reduce repetitive strain, and help keep you focused. For example, highlighting text with the keyboard and pressing Ctrl + C is much faster than taking your hand from the keyboard, highlighting the text using the mouse, clicking copy from the file menu, and then putting your hand back in place on the keyboard. Below are our top 10 keyboard shortcuts we recommend everyone memorize and use.Ctrl + C or Ctrl + Insert
Both Ctrl + C and Ctrl + Insert will copy the highlighted text or selected item.
Ctrl + V or Shift + Insert
Both the Ctrl + V and Shift + Insert will paste the text or object thats in the clipboard.
Ctrl + Z and Ctrl + Y
Undo any change. For example, if you cut text, pressing this will undo it. This can also often be pressed multiple times to undo multiple changes. Pressing Ctrl + Y would redo the undo.
Ctrl + F
Pressing Ctrl + F opens the Find in any program. This includes your Internet browser to find text on the current page.
Alt + Tab or Ctrl + Tab
Quickly switch between open programs moving forward.
Tip: Press Ctrl + Tab to switch between tabs in a program.
Tip: Adding the Shift key to Alt + Tab or Ctrl + Tab will move backwards. For example, if you are pressing Alt + Tab and pass the program you want to switch to, press Alt + Shift + Tab to move backwards to that program.
Tip: Windows Vista and 7 users can also press the Windows Key + Tab to switch through open programs in a full screenshot of the Window.
Ctrl + Back space and Ctrl + Left or Right arrow
Pressing Ctrl + Backspace will delete a full word at a time instead of a single character.
Holding down the Ctrl key while pressing the left or right arrow will move the cursor one word at a time instead of one character at a time. If you wanted to highlight one word at a time, you can hold down Ctrl + Shift and then press the left or right arrow key to move one word at a time in that direction while highlighting each word.
Ctrl + S
While working on a document or other file in almost every program, pressing Ctrl + S saves that file. This shortcut key should be used frequently anytime youre working on anything important.
Ctrl + Home or Ctrl + End
Ctrl + Home will move the cursor to the beginning of the document and Ctrl + End will move the cursor to the end of a document. These shortcuts work with most documents, as well as web pages.
Ctrl + P
Open a print preview of the current page or document being viewed. For example, press Ctrl + P now to view a print preview of this page.
Page Up, Space bar, and Page Down
Pressing either the page up or page down key will move that page one page at a time in that direction. When browsing the Internet, pressing the space bar also moves the page down one page at a time.
Tip: If you are using the space bar to go down one page at a time, press the Shift key and space bar to go up one page at a time.
Other Recommended Shortcuts
We also recommend the following keyboard shortcuts, as they can be very useful:Ctrl + O
Allows you to select and open a file within the current software program. This works in most programs, including Internet browsers.
F2
After highlighting or selecting a file, pressing F2 changes the file name to be editable, allowing you to rename the file.
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